PUMA celebrates Dubai culture with a new collection

Check out the Yalla Tees with cool slogans and designs.

Whether it’s high-end or high street, from Mulberry and Alexa Chung to Topshop and Kate Moss, the fashion industry has always understood the power of a good collaboration. The most recent example, right here in Dubai, is the adidas X Ravi Restaurant trainers, which saw the sports brand partner with the much-loved, local Pakistani restaurant. So, if the words limited edition fill you with FOMO, fear not because PUMA Middle East has unveiled its Yalla Tees.

The Yalla Tees collection by PUMA is a homage to Dubai’s local culture, capturing the essence of the city in every design. The T-shirts in this collection reflect the city’s cultural diversity, with elements that highlight Dubai’s life. Some designs feature everyday phrases like “Yalla,” which means “come on” or “let’s go” while others boast the city’s map or showcase funky fonts and logos. You can also pair these tees with shorts, available with similar logos and typography as well.

One of the standout features of the PUMA collection is its range of colours, including a green inspired by one of the main colours of the UAE flag. These designs ensure there’s something for everyone, making it easy to add a touch of Dubai to your outfits.

To ensure authenticity, the launch campaign of Yalla Tees was shot in a bakala. If you live in the region, you know that a bakala is more than just a regular convenience store. It’s a lifestyle where countless memories are made, highlighting every day life in Dubai.

With the Yalla Tees collection, PUMA Middle East invites everyone to embrace Dubai culture in all its glory, and these T-shirts are designed to do just that. The collection is now live and available in stores across the UAE or online. Prices start from AED 89 up to AED 179, making it affordable for most. So embrace the essence of Dubai and grab yourself a T-shirt from the Yalla Tees collection to make a bold statement.

GO: Visit https://ae.puma.com for more information.