What to Expect at Beautyworld Middle East 2024

The event will take place from 28 to 30 October.

If there’s one thing that Dubai knows how to do, it’s blend beauty and glamour together. From luxurious spas to chic salons and aesthetics clinics, every corner of the city is receving a glow up. And to take this beauty craze up a notch, Beautyworld Middle East is making a grand return.

Taking place at the Dubai World Trade Centre from 28 to 30 October, Beautyworld Middle East promises a celebration of all things beauty. The event will explore the latest trends in the world of beauty, showcase innovative products and allow you to connect with industry leaders.

Beautyworld Middle East kicks off with The GCC: Unlocking Beauty and Realising Potential conference, featuring Kelly Kovack from BeautyMatter, who’ll explore the GCC’s booming beauty sector. The event will be followed with The Scent of Success, a look at Arabic perfumery with Ralph Bou Nader from Arabian Oud. 

On day two, you get the scoop on age-defying beauty practices followed by a discussion on the Beauty Tech Boom and the role of green chemistry in the industry. The last day of Beautyworld Middle East will see a panel discussion on trends shaping the salon industry and the next generation of beauty consumers.

In additon to panel discussions, over 1,900 exhibitors from more than 60 countries will be showcasing their products which range from makeup, skincare, fragrances and much more. This 28th edition expects over 7,000 visitors, giving you a chance to meet beauty industry experts as well.

So whether you’re a beauty guru or just curious about the trends in the business, Beautyworld Middle East promises a wholesome experience.

Registration for the upcoming edition is not open yet but keep your eyes peeled at FACT for all the details.

GO: Visit https://beautyworld-middle-east.ae for more information.